Silver Horn Media is based in Frisco, Texas. Established in 2002, the company provides documentary and feature production, live program development and production, commercial development and production and on-camera performance coaching and consultation. From script to screen, our team of creative professionals can not only help create a vision for your project, but execute that vision as well.

Tony Martinez


Tony Martinez is a distinguished award-winning documentary filmmaker.  He has received a George Foster Peabody award and three national Emmys as director/producer on ESPN’s acclaimed SportsCentury series. Mr. Martinez wrote and produced over a dozen documentaries for the nationally acclaimed series including profiles of Mickey Mantle, Lou Gehrig, Ben Hogan, Wilma Rudolph, Carl Lewis and the Peabody award -winning documentary on native American, Jim Thorpe. 
In 2010 his documentary film, “El Corazon de Santa Fe” was the winner of the prestigious Bronze Palm award at the Mexico City International Film Festival. In 2003 Mr. Martinez wrote and directed another feature documentary, “Colors of Courage, Sons of New Mexico” an award-winning documentary on his father’s experiences in the Bataan Death March during WW II, hosted by Academy award winner Gene Hackman. 
Mr. Martinez is a noted performance and storytelling consultant.  In his role as coach and mentor, he trains television journalists in on-air performance, writing, producing and career counseling. He is a featured coach at CNN’s prestigious International Journalism Fellowship, (2007-present) where he mentors broadcast journalists from around the world on storytelling, writing, producing and all-platform reporting. In addition to his work at CNN, Mr. Martinez clients include ESPN, CBS Sports, TVA (Montreal) and several network affiliate stations including Hearst stations in Boston, Oklahoma City & Kansas City.      
As a manager, Mr. Martinez served as Regional News Director for Fox Sports Southwest. His responsibilities included reorganization of the news operation and hiring and training of all on-air anchors and reporters and producers. His tenure at FSN included numerous broadcast awards and double-digit ratings growth for the regional sports network.

On the corporte level, Silver Horn Media creates content and provides coaching for Baylor Scott & White Health, Perfect Game USA, GKN Aerospace, The United Way of Metropolitan Dallas, The Alzheimer's Association, The Dallas Cowboys and broadcast coaching for Barry Nash.org and NBC Telemundo.
He began his career as an on-air sportscaster in Phoenix, and went on to successful on-air careers in Dallas, Denver, and Washington, D.C., doing sports on both a local level as well as anchor work for ABC News. Mr. Martinez is the winner of two regional Edward R. Murrow awards, a dozen Katie awards and several Heartland Emmys for sports anchoring and producing. In 2002, his powerful documentary on the late Tom Landry, won several national awards including the IRIS.  
Born in Santa Fe, New Mexico, Mr. Martinez, his wife Becky, and his family live in Frisco, Texas.  

Kevin Spivey

Kevin began his broadcast career as a TD / Unit Manager for John Crowe Productions in 1985. He was responsible for crewing and managing over 200 live events a year.

He later helped create Reunion Production Company, a subsidiary of the Dallas Mavericks, in 1990. RPC produced content for the video screens at Reunion Arena and also served as the broadcast origination facility for NBA and NHL games. RPC also provided editing services for the Mavericks and dozens of commercial clients.

Beginning in 1995 and for the next decade, Kevin served as the Director of Broadcasting for the Dallas Stars Radio/TV broadcasts. In that role, he was responsible for all aspects of the game broadcasts, including producing or directing both home and road games. He also created content for the Stars website, arena video screens as well as Stars television commercials.

Kevin has produced or directed over 2000 live events including:

  • NFL Dallas Cowboys preseason games
  • NHL Dallas Stars
  • NBA Dallas Mavericks
  • MLB Texas Rangers
  • NCAA College Basketball, Football, Baseball, Gymnastics, Swimming
  • MLS FC Dallas
  • Dallas White Rock Marathon
  • Concerts
  • Corporate conventions

Kevin runs Relink Media. LLC based in Plano.